Deals Machine is now Klesos
Klesos
arrow_backAll posts
Product

How to practice cold calls without burning real leads

Kyle Dow·Sep 20, 2026·6 min read

You tried a new opener this week. The first time you said it out loud was to a real prospect, and it came out badly. You lost the thread halfway through, they said they were all sorted, and you did not blame them.

That lead is gone. The opener still is not right. And the only place you have to work on it is the next name on your list.

That is the real problem with cold call practice. Not that reps refuse to do it, but that there is nowhere to do it. Role playing with a colleague fails because a colleague is polite, already knows what you sell, and lets you finish your sentences. Nobody on your call list will do any of those three things.

What practising against an AI prospect actually means

Practice in Klesos comes in two forms, and it is worth knowing which one you are in. There is a typed drill, where you write your side and the prospect writes back, and there is a spoken drill, where you actually talk out loud. If voice is not set up on your account you get the typed one, and it runs on the same engine. The spoken drill is the one worth your time, because saying a line out loud is the thing you are actually practising, and it is metered by the minute rather than being free. In the spoken drill you talk, an AI prospect talks back, and it behaves like the person you keep avoiding. It pushes back. It raises the objection you are worst at. It will cut across you mid sentence, and you can cut across it.

Underneath, it runs on the same coaching engine as a real call. The cards you see in a drill are the cards you will see tomorrow with a stranger on the line: the script rail showing the beat you are on, the whisper cue for what is being said right now, and the pacing nudge when you have been talking too long. It is not a separate simulator. It is your live cockpit with a safe person on the other end.

This is the one place in the product where the AI speaks out loud. It is playing the prospect, and it is speaking to you. On a real call nothing the system produces is ever played down the line. You say every word to your prospect yourself. The whole point of the drill is that you have already said the hard sentence once before a real person picks up.

The AI plays the prospect. It never speaks to one.

You finish with a score and a replay you can listen back to. The score covers five things:

  • check_circleYour opener, and whether it earned the next thirty seconds.
  • check_circleYour share of the talking.
  • check_circleWhether you left room for them to answer.
  • check_circleHow the pushback went.
  • check_circleWhether you asked for the meeting.

Rehearsing your own script instead of a generic scenario

Before a drill starts you pick which of your own scripts you are rehearsing. Generic role play teaches you to handle a generic objection with a generic line, and then you get on a real call and none of the words are yours.

So the drill exercises the exact sentences you plan to use, against pushback aimed at those sentences. When a line keeps collapsing under pressure, you find out in a drill rather than on the fourth good lead of the week.

Building the prospect you keep putting off calling

There is one kind of person on your list you keep skipping, and you already know which objection they open with.

Klesos lets you build that person. There is a library of personas, and a short chat that builds a custom one: who they are, what voice they have, and how hard they will be, from easy through realistic to brutal. You give it the objection you keep losing to. Then you set the difficulty to hostile and run the call you have been avoiding, over and over, at no cost to your pipeline.

The prospect you build is saved to your workspace, so you can come back to it next week or hand it to a colleague losing the same call.

Turning a bad call into a drill

A call goes badly, you feel bad about it for an hour, and then you make the same mistake on the next one because nothing about it changed.

Klesos reads the scored call and picks the one thing worth rehearsing, then builds a drill designed to punish that specific weakness. A slow opener sends you to a gatekeeper who gives you one sentence before deciding. Too much airtime sends you to a prospect who volunteers nothing, so you have to ask and then wait. You cannot pass the drill by doing the same thing again.

Three rules keep that from producing busywork. Only a dimension that was actually measured can be picked, because sending you to drill something nobody observed invents a fault. Nothing that already scored well gets a drill, because telling you a good call was bad is how you learn to distrust the scorecard. And an ungradable call produces nothing at all, since a dead number is not a coaching moment.

Worth knowing where the drill brief comes from, because this is the privacy point. It is assembled from the scorecard measurements and the post-call analysis, not from reading your transcript back word by word. The objection that rides along into the drill comes from that analysis, not from a search through the recording.

The practice impact panel then shows whether any of this is landing. To be precise about what it measures, it tracks the script changes you have accepted from Script Doctor, so it reports whether your script is moving rather than counting your drills. It stays quiet until there is at least one accepted change to report on.

Choosing how much coaching you want in your ear

Something talking in your ear while a stranger is talking to you is either the most useful thing you have or the most annoying, and you want to know which before you pick up the phone.

It starts with a short interview that asks a handful of questions about how you sell, and seeds your coach from your answers. It seeds them lightly, so your real calls either confirm what you said about yourself or let it fade.

From there the coaching level is a dial, not a setting someone else chose for you. Guided gives you every line and plenty of prompts, which is what you want when the script is new. Balanced cues you at the moments that matter. Silent gets out of the way. If none of those fit, you can tune four things separately: the pace, how much of the script you want on screen, how many discovery prompts you get, and whether behaviour nudges are on at all.

You set that dial in practice, and you can push the same setting to your live calls. Preview cards show what the prompts look like before you have run a single drill, so you are not discovering the coaching style mid conversation.

The replay is honest in the other direction too. It marks the moments where the coach deliberately said nothing, and why, so silence reads as a decision rather than a bug.

If you have not calibrated your coach yet, a soft strip on the dialer suggests you spend a couple of minutes in practice first. It never blocks a call, and you can dismiss it for the session.

What practice costs and where the limits are

Practice is not unlimited.

Voice practice is metered by the minute against your plan's allowance, and every plan includes a set amount. A single voice session also has a maximum length, so it ends rather than running all afternoon. There is a short tryout on the site that gives you three replies and then stops.

One thing is worth disclosing about where the work happens. Storage and most of the processing sit in the EU, but the AI coaching step runs in the United States under the EU to US Data Privacy Framework, and your data is not used to train models. It is all built on infrastructure that is SOC 2 and GDPR reviewed.

Getting your first drill in

The first ten times you say a new opener out loud, it is bad. That is not a talent problem, it is a repetition problem, and repetition is the one thing cold calling normally makes you buy with real leads.

Sign up and your first three calls are free, and a call only spends one of the three if it connected and lasted at least ten seconds, so wrong numbers and dead lines cost you nothing. Your own local number is free in every market we support.

Stop calling more. Start calling better.

Describe your customer in one sentence. The agent sources the leads, writes the playbook, coaches you live, and gets sharper with every call.